Formulating goals with the SMART method

When you start freelancing, you usually have a business idea that you want to make money with. However, it is not enough to simply take a step towards financial independence with the goal of being economically successful. Instead, you should set yourself clear goals from the very beginning, which you can formulate and always check. Only this way will you be successful in the medium and long term. You will find out why this is so in the following article.

As a freelancer, you should always formulate good goals

Every day numerous people start their own business. But many of them are not successful. There are many different reasons for this. One of the reasons is that the less successful people do not formulate goals. They simply do not know where they want to arrive. That should definitely not happen to you. If you really want to be successful, a clear and precise formulation of goals is essential. Goals can be seen as milestones. With them, you can always check whether you are on the right track. They are a central theme and help you to continue on your path. When formulating goals, however, it is essential to define them as precisely and accurately as possible.

Setting good and achievable goals with the SMART method

The SMART method is a proven approach to setting your goals. The word “SMART” stands for the following aspects that you should consider when formulating your goals:


A target should always be very specific and precise. So you should not use vague or inaccurate phrases when formulating it. For example, it is essential to formulate clear sales targets.

Negative example: I want to be successful in business.

Better: I would like to increase my turnover by 10-20% annually. That is how I measure my business success.


The goals you formulate must be measurable. It is therefore crucial that you give precise figures, data and facts, for example. You must always be able to compare your current situation with your target situation. What turnover do you want to achieve by the end of the year? By what date do you plan to open your shop?

Negative example: I want to achieve more sales.

Better: I would like to increase my turnover by 10% per year.


It is of great importance that you always set yourself achievable goals. Many people overdo themselves when they set goals. So they set themselves unrealistic goals. This is demotivating and stressful. You should, therefore, set yourself goals that challenge you and yet are not unattainable.

Negative example: It is okay if I achieve the same turnover next year.

Better: I would like to increase my turnover by 10% per year, to be able to hire an employee later to support me with projects.


Goals that you formulate should, of course, be relevant to your freelance work and be related to your job. So do not deviate from this when formulating your goals and always concentrate on your work.

Negative example: In the next business year, I want to increase my turnover tenfold.

Better: In the next fiscal year, I plan to increase sales by 10% to 20%.


Your goals must be given a specific time frame. So you should always formulate the date by which a goal should be achieved. Without a concrete deadline, a goal will be put on hold and is postponed further and further. In the end, it is simply forgotten.

Negative example: In the next few years I want to increase my sales by 50%.

Better: By the end of the 5th business year, sales are expected to have increased by 50%.

Conclusion: SMART method

Goals are essential for your independence. You can orient yourself by them and always control your path. They are milestones that help you to always stay on the right track. But your goals should be formulated concretely and precisely. The SMART method helps you to formulate concrete, achievable and verifiable goals. If you use this method to develop your goals, you have laid an essential foundation for your long-term success.


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